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Direct Marketing In A Week
Learn in a week, what the experts learn in a lifetime.
Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up
About the Author
Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the U.K.
He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.
He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.
In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.
A Masterpiece Of Comic...timing!
New York producer Jerry Cobb has invited wunderkind playwright Nebraska Jones for an all-expense-paid trip to paradise. Cobb has invested all his money commissioning Jones' next play, which he believes will eclipse his Broadway debut - hailed by critics as a "masterpiece of comic timing." Banking on Jones' reputation and momentum, Cobb is disheartened to find his playwright suffering from a severe case of depression: he's morose; he won't eat; he can't write - in fact all he wants to do is drink Cobb's bourbon and sleep all day in the $250-per-night luxury room, at Cobb's considerable expense. Right-hand man, Charlie Bascher, is charged with keeping the kid at the typewriter, distracting him from the booze, and figuring out the cause of his distemper. What happens when you've paid for the next hit comedy, but what's coming out of the typewriter is tragedy? In this "vintage" screwball comedy skewering an artistic life in the theatre, the line between comedy and drama comes under hilarious scrutiny and is found to be much narrower - and sillier - than you'd think.
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