The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
Winner of the 2003 Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security presented by the TIAA-CREF Institute In this book, Peter Diamond analyzes social security as a particular example of optimal taxation theory. Assuming a world of incomplete markets and asymmetric information, he uses a variety of simple models to illuminate the economic forces that bear on specific social security policy issues. The focus is on the degree of progressivity desirable in social security and the design of incentives to delay retirement beyond the earliest age of eligibility for benefits. Before analyzing these models, Diamond presents introductions to optimal income tax theory and the theory of incomplete markets. He incorporates recent theoretical developments such as time-inconsistent preferences into his analyses and shows that distorting taxes and a measure of progressivity in benefits are desirable. Diamond also discusses social security reform, with a focus on Germany.
Libertarianism attempts to establish a set of property rights as a complete political morality, its argument proceeding from liberty tout court, as the unique foundational aspect of well being that grounds rights. In this book, Attas presents a sympathetic reconstruction of the libertarian argument and then brings to bear a critical evaluation leading to an ultimate rejection of libertarianism. Exposing the limitations of libertarianism and disclosing its errors, Attas argues that the rights which libertarians adopt with respect to persons (self-ownership), natural resources (original acquisition) and products are indefensible given what liberty must be.
What could possibly be scarier than a bear? This life is full of frightening surprises. But we don't have to live a life of fear! We can find security and peace in the presence of the Living God. Having grown up in a Southern Christian home, the author finds evidence of God's grace in every day situations. Sometimes amused, sometimes enlightened, but always amazed by the grace of God. Book Three of the Amazed by His Grace Series is a short, sweet collection of Biblical Christian writings.
The relationship between fertility and the participation rate of women in the workforce is an increasingly important area of study for economists, demographers and policy-makers. Recent data show important differences in the relationship between employment rates of women and fertility across Europe. For example, in southern Europe, low fertility rates are combined with low rates of female participation. In contrast, Nordic countries are experiencing relatively high fertility rates combined with high female labour market participation. Social Policies, Labour Markets and Motherhood analyses the effects of policies aimed to reconcile motherhood and labour market participation. Making extensive use of European Community Household Panel data, it compares the outcomes of policies in several European countries, analysing why they succeed in some environments but not in others. It will be of interest to researchers, policy-makers and graduate students working on labour markets, population economics, demography and the methodology of applied microeconomics.
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