The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
Libertarianism attempts to establish a set of property rights as a complete political morality, its argument proceeding from liberty tout court, as the unique foundational aspect of well being that grounds rights. In this book, Attas presents a sympathetic reconstruction of the libertarian argument and then brings to bear a critical evaluation leading to an ultimate rejection of libertarianism. Exposing the limitations of libertarianism and disclosing its errors, Attas argues that the rights which libertarians adopt with respect to persons (self-ownership), natural resources (original acquisition) and products are indefensible given what liberty must be.
Winner of the 2003 Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security presented by the TIAA-CREF Institute In this book, Peter Diamond analyzes social security as a particular example of optimal taxation theory. Assuming a world of incomplete markets and asymmetric information, he uses a variety of simple models to illuminate the economic forces that bear on specific social security policy issues. The focus is on the degree of progressivity desirable in social security and the design of incentives to delay retirement beyond the earliest age of eligibility for benefits. Before analyzing these models, Diamond presents introductions to optimal income tax theory and the theory of incomplete markets. He incorporates recent theoretical developments such as time-inconsistent preferences into his analyses and shows that distorting taxes and a measure of progressivity in benefits are desirable. Diamond also discusses social security reform, with a focus on Germany.
A collection of proverbs in the original Gaelic, and translated into English covering family, work, money, self-Improvement and food and drink amongst other topics. Gaelic proverbs tell it like it is, and provide advice for a myriad of situations. This pocketsize volume will make an excellent souvenir or a gift for any occasion.
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
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