The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
Libertarianism attempts to establish a set of property rights as a complete political morality, its argument proceeding from liberty tout court, as the unique foundational aspect of well being that grounds rights. In this book, Attas presents a sympathetic reconstruction of the libertarian argument and then brings to bear a critical evaluation leading to an ultimate rejection of libertarianism. Exposing the limitations of libertarianism and disclosing its errors, Attas argues that the rights which libertarians adopt with respect to persons (self-ownership), natural resources (original acquisition) and products are indefensible given what liberty must be.
Winner of the 2003 Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security presented by the TIAA-CREF Institute In this book, Peter Diamond analyzes social security as a particular example of optimal taxation theory. Assuming a world of incomplete markets and asymmetric information, he uses a variety of simple models to illuminate the economic forces that bear on specific social security policy issues. The focus is on the degree of progressivity desirable in social security and the design of incentives to delay retirement beyond the earliest age of eligibility for benefits. Before analyzing these models, Diamond presents introductions to optimal income tax theory and the theory of incomplete markets. He incorporates recent theoretical developments such as time-inconsistent preferences into his analyses and shows that distorting taxes and a measure of progressivity in benefits are desirable. Diamond also discusses social security reform, with a focus on Germany.
The eighth title in our best-selling Words Are Categorical series takes a lighthearted look at homonyms and homophones with playful rhymes and comical cartoon cats.
Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets. Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets. Real life examples and supporting research on emerging markets further enable the reader to form a realistic picture of the challenges facing firms entering emerging markets. Doing Business in Emerging Markets examines the effects of globalization on emerging market economies the rise of income in emerging markets, economic and financial reforms. The text provides insights in to the key emerging market economies, containing detailed coverage of key emerging markets across Asia, Africa, Latin America and Eastern Europe. Examining pre-entry as well as post-entry issues and strategies, this text looks at both the risks and the opportunities posed by emerging markets. New to this edition: - Expanded coverage of Brazil, Russia, China and India - Additional chapters on challenges, and opportunities in emerging markets and on multinationals from emerging markets - Coverage of negotiation processes and strategies
Directors Transactions Articles
Directors Transactions Books