The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
Libertarianism attempts to establish a set of property rights as a complete political morality, its argument proceeding from liberty tout court, as the unique foundational aspect of well being that grounds rights. In this book, Attas presents a sympathetic reconstruction of the libertarian argument and then brings to bear a critical evaluation leading to an ultimate rejection of libertarianism. Exposing the limitations of libertarianism and disclosing its errors, Attas argues that the rights which libertarians adopt with respect to persons (self-ownership), natural resources (original acquisition) and products are indefensible given what liberty must be.
Winner of the 2003 Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security presented by the TIAA-CREF Institute In this book, Peter Diamond analyzes social security as a particular example of optimal taxation theory. Assuming a world of incomplete markets and asymmetric information, he uses a variety of simple models to illuminate the economic forces that bear on specific social security policy issues. The focus is on the degree of progressivity desirable in social security and the design of incentives to delay retirement beyond the earliest age of eligibility for benefits. Before analyzing these models, Diamond presents introductions to optimal income tax theory and the theory of incomplete markets. He incorporates recent theoretical developments such as time-inconsistent preferences into his analyses and shows that distorting taxes and a measure of progressivity in benefits are desirable. Diamond also discusses social security reform, with a focus on Germany.
Sam J. Butterbiggins' only ambition is to be a Very Noble Knight, but he has a problem - he's been packed off to the castle next door to stay with his aunt, uncle and cousin Prune while his parents are away.But Sam's discovered a magical scroll listing the six quests to be completed to become a knight, and with his True Companion Prune's help, he's already managed two! Now Sam must find a goodly sword, but he keeps getting distracted by noble deeds that need doing. Helping a grumpy dwarf, a dunderheaded bear and an island of tiny elves might mean he'll never find his sword, but isn't that what a Very Noble Knight would do ...?
About the Author
Vivian French is the author of over 250 children's books, including the wildly popular Tales from the Five Kingdoms and the Tiara Club series. She is consistently one of the top 30 most borrowed authors from UK libraries and has won many awards for her writing. She runs writing workshops, teaches at Edinburgh College of Art and mentors new writers and illustrators.
Vivian is married, with four daughters and three grandchildren. Her favourite book is an empty notebook. David Melling's picture books, including The Kiss that Missed and Hugless Douglas, have taken the world by storm, and the first book in his young fiction series, Goblins, was shortlisted for the Waterstones Book Prize. Before becoming an internationally-acclaimed author-illustrator, David worked as an animation artist for films, including the much-loved Father Christmas by Raymond Briggs.
Since 1988, when the EC Commission issued its proposal for a Second Banking Directive containing the infamous reciprocity clause, the subject of the external dimension of the European internal market has figured high on the agenda of both political and academic discussions of the future of Europe. The criticism that the EC is constructing a "European Fortress" may have abated, but numerous questions continue to be raised about the EC's external trade policies. This book complements existing works on the relationship between the internal market and international trade by providing, for the first time, a systematic legal analysis of the external dimension of various instruments aimed at completing the internal market. Although intended to be a contribution to the academic analysis of this subject, this work deals with many topical and concrete policies such as the EC/Japan automobile arrangement, the Common Market organization for bananas, CoCom export controls, bilateral aviation agreements, and public procurement. It will be of equal use to practicing lawyers, EC officials, and scholars of EC law.
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